Record Breaking Beer
In collaboration with
Bulletproof Brewing, Plymouth and Moto Sonora, Arizona
Print Layout
Print Design
Graphic Design
Illustration
Adobe Illustrator, Photoshop, Indesign
Bulletproof Brewery, Plymouth invited me to
work with them and Moto Sonora Brewing, Arizona to create an artistic striking label for their custom
English IPA, The Mini 6000.
The special IPA was designed to be driven to
the peak of the world's tallest volcano and beat
the record for 'pulling the highest pint' at 6000ft above sea level.
The label had to be unique and vibrant while
also highlighting the two brewers' partnership
with the Mini 6000 for the world record.
Art direction - Kays James
Design - Kays James
On Top Of The Worlds
Largest Volcano...
6000ft Above Sea Level.
📍Nevado Ojos del Salado, Chile
The Highest Car on Earth...
Celebrating
With The World's Highest Pint
The silver ring around the top of the can is
inspired by Mini's logo and holds the two brewers' logos, which signify collaboration for their IPA.
The can was designed with a bright blue background to complement the orange Mini,
which was inspired by the expedition's vehicle.
The vibrant colours make the can visually
appealing and distinctive.
The cans were offered at two brewery locations throughout the event weekend to commemorate the record breaking and the Mini 6000 reaching
the volcano's peak!
Image from Ben Coombs
Keg Badge Design
The Mini 6000 keg emblem was created
to signify the IPA and had to look equivalent
tothe can to create consistency with the cans available. Keeping the 'Mini'-inspired badges beside the Mini deployed to break the record, helped highlight both the drink and the event.
Used in Plymouth & Arizona
